Google的第一次收购始于2001年,这在我们前面的文章中已有所提及,当时收购了Usenet新闻组业务,现为Google Group的一部分。不过10年过去了,新闻组早就成为一个过时的产物。之后,Google的收购步伐越迈越大,通过不断的投资及收购,Google的在其自身的搜索业务之外不断的扩大经营领域,并最终形成今日的帝国,覆盖人们生活中的方方面面。 Google正式诞生只有13年,可其收购历史至今却有11 年,下面的几幅图清晰的为大家展现了这11年来Google的收购历程。
Google收购概览(2001-2011)
原图:Google 11 Years of Acquisitions
Google详细收购案例
Wikipedia上面列出了Google自第一次收购以来至今的详细收购案例,截止发文时,收购案例总计102家,详情如下: 序号 | 收购日期 | 公司 | 业务 | 国家 | 价格(美元) | 用途 |
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1 | February 12, 2001 | Deja | Usenet | USA |
| Google Groups | 2 | September 20, 2001 | Outride | Web search engine | USA |
| iGoogle) | 3 | February 2003 | Pyra Labs | Weblog software | USA |
| Blogger | 4 | April 2003 | Neotonic Software | Customer relationship management | USA |
| Gmail | 5 | April 2003 | Applied Semantics | Online advertising | USA | $102,000,000 | AdWords | 6 | September 30, 2003 | Kaltix | Web search engine | USA |
| iGoogle | 7 | October 2003 | Sprinks | Online advertising | USA |
| AdWords | 8 | October 2003 | Genius Labs | Blogging | USA |
| Blogger | 9 | May 10, 2004 | Ignite Logic | HTML editor | USA |
| Google Sites | 10 | July 13, 2004 | Picasa | Image organizer | USA |
| Blogger | 11 | September 2004 | ZipDash | analysis | USA |
| Google Maps for Mobile | 12 | October 2004 | Where2 | Map analysis | AUS |
| Google Maps | 13 | October 27, 2004 | Keyhole, Inc | Map analysis | USA |
| Google Earth | 14 | March 28, 2005 | Urchin Software Corporation | Web analytics | USA |
| Google Analytics | 15 | May 12, 2005 | Dodgeball | Social networking service | USA |
| Google Latitude | 16 | July 2005 | Reqwireless | Mobile browser | CAN |
| Google Mobile | 17 | July 7, 2005 | Current Communications Group | Broadband Internet access | USA | $100,000,000 | Internet backbone | 18 | August 17, 2005 | Android | Mobile software | USA | $50,000,000 est. | Android | 19 | November 2005 | Skia | Graphics software | USA |
| Google Chrome | 20 | November 17, 2005 | Akwan Information Technologies | Search Engines | BRA |
| Internet backbone | 21 | December 20, 2005 | A | Broadband Internet access | USA | $1,000,000,000 |
| 22 | December 27, 2005 | Phatbits | Widget engine | USA |
| Google Desktop | 23 | December 31, 2005 | allPAY GmbH | Mobile software | GER |
| Google Mobile | 24 | December 31, 2005 | bruNET GmbH | Mobile software | GER |
| Google Mobile | 25 | January 17, 2006 | dMarc Broadcasting | Advertising | USA | $102,000,000 | AdSense | 26 | February 14, 2006 | Measure Map | Weblog software | USA |
| Google Analytics | 27 | March 9, 2006 | Upstartle | Word processor | USA |
| Google Docs | 28 | March 14, 2006 | @Last Software | 3D modeling software | USA |
| Google Sketchup | 29 | April 9, 2006 | Orion | Web search engine | AUS |
| Google Search | 30 | June 1, 2006 | 2Web Technologies | Online spreadsheets | USA |
| Google Spreadsheet | 31 | August 15, 2006 | Neven Vision Germany GmbH | Facial recognition system) | GER |
| Google Goggles | 32 | October 9, 2006 | YouTube | Video sharing | USA | $1,650,000,000 | YouTube | 33 | October 31, 2006 | JotSpot | Web application | USA |
| Google Sites | 34 | December 18, 2006 | Endoxon | Mapping | CHE | $28,000,000 | Google Maps | 35 | January 4, 2007 | B | File sharing | CHN | $5,000,000 |
| 36 | February 16, 2007 | Adscape | In-game advertising | USA | $23,000,000 | AdSense | 37 | March 16, 2007 | Trendalyzer | Statistical software | SWE |
| Google Analytics | 38 | April 17, 2007 | Tonic Systems | Presentation program | USA |
| Google Docs | 39 | April 19, 2007 | Marratech | Videoconferencing | SWE | $15,000,000 | Google Talk | 40 | April 13, 2007 | DoubleClick | Online advertising | USA | $3,100,000,000 | AdSense | 41 | May 11, 2007 | GreenBorder | Computer security | USA |
| Google Chrome | 42 | June 1, 2007 | Panoramio | Photo sharing | ESP |
| Panoramio | 43 | June 3, 2007 | FeedBurner | Web feed | USA | $100,000,000 | FeedBurner | 44 | June 5, 2007 | PeakStream | Parallel processing | USA |
| Server (computing) | 45 | June 19, 2007 | Zenter | Presentation program | USA |
| Google Docs | 46 | July 2, 2007 | GrandCentral | Voice over Internet Protocol | USA | $45,000,000 | Google Voice | 47 | July 20, 2007 | ImageAmerica | Aerial photography | USA |
| Google Maps | 48 | July 9, 2007 | Postini | Communications security | USA | $625,000,000 | Gmail | 49 | September 27, 2007 | Zingku | Social networking service | USA |
| Google Mobile | 50 | October 9, 2007 | Jaiku | Microblogging | FIN |
| Google Mobile | 51 | July 30, 2008 | Omnisio | Online video | USA | $15,000,000 | YouTube | 52 | September 12, 2008 | TNC (Tatter and Company) | Weblog software | KOR |
| Blogger | 53 | August 5, 2009 | On2 | Video compression | USA | $133,000,000 | YouTube | 54 | September 16, 2009 | reCAPTCHA | Security | USA |
| Google Books | 55 | November 9, 2009 | AdMob | Mobile advertising | USA | $750,000,000 |
| 56 | November 9, 2009 | Gizmo5 | Voice over Internet Protocol | USA | $30,000,000 | Google Talk | 57 | November 23, 2009 | Teracent | Online advertising | USA |
| AdSense | 58 | December 4, 2009 | EtherPad) | Collaborative real-time editor | USA |
| Google Docs | 59 | February 12, 2010 | Aardvark | Social search | USA | $50,000,000 | Aardvark | 60 | February 17, 2010 | reMail | Email Search | USA |
| Gmail | 61 | March 1, 2010 | Picnik | Photo Editing | USA | $5,000,000 | Picasa | 62 | March 5, 2010 | DocVerse | Microsoft Office files sharing site | USA | $25,000,000 | Google Docs | 63 | April 2, 2010 | Episodic | start-up | USA |
| YouTube | 64 | April 12, 2010 | PlinkArt | start-up | UK |
| Google Goggles | 65 | April 20, 2010 | Agnilux | Server technology start-up | USA |
|
| 66 | April 27, 2010 | LabPixies | Gadgets | ISR |
|
| 67 | April 30, 2010 | BumpTop | Desktop environment | CAN | $30,000,000 | Android | 68 | May 20, 2010 | Simplify Media | Music syncing | UK |
| Android | 69 | May 21, 2010 | Ruba.com | Travel | USA |
| Google | 70 | June 3, 2010 | Invite Media | Advertising | USA | $81,000,000 | DoubleClick | 71 | July 1, 2010 | ITA Software | Travel technology | USA | $700,000,000 |
| 72 | July 16, 2010 | Metaweb | Semantic search | USA |
|
| 73 | August 2010 | Zetawire | NFC | CAN |
| Android | 74 | August 4, 2010 | Instantiations | Java/Eclipse/AJAX Developer Tools | USA |
| Google Web Toolkit | 75 | August 5, 2010 | Slide.com | Social gaming | USA | $228,000,000 |
| 76 | August 10, 2010 | Jambool | Social Gold payment | USA | $70,000,000 |
| 77 | August 15, 2010 | Like.com | Visual Search Engine | USA | $100,000,000 | boutiques.com | 78 | August 30, 2010 | Angstro | Social networking service | USA |
|
| 79 | August 30, 2010 | SocialDeck, Inc. | Social gaming | CAN |
|
| 80 | September 13, 2010 | Quiksee | Online video | ISR | $10,000,000 | Google Maps | 81 | September 28, 2010 | Plannr | Schedule Management | USA |
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| 82 | October 1, 2010 | BlindType | Touch typing | GRE |
| Android | 83 | December 3, 2010 | Phonetic Arts | Speech synthesis | UK |
| Google Translate | 84 | December 3, 2010 | Widevine Tecnologies | DRM | USA |
| Google TV | 85 | January 13, 2011 | eBook Technologies | E-book | USA |
| Google Books | 86 | January 25, 2011 | SayNow | Voice Recognition | USA |
| Google Voice | 87 | January 26, 2011 | fflick | Social networking service | USA | $10,000,000 | YouTube | 88 | March 1, 2011 | Zynamics | Security | GER |
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| 89 | March 7, 2011 | BeatThatQuote.com | Price comparison service | UK | £37,700,000 | Google Advisor | 90 | March 7, 2011 | Next New Networks | Online video | USA |
| YouTube | 91 | March 16, 2011 | Green Parrot Pictures | Digital video | IRL |
| YouTube | 92 | April 8, 2011 | PushLife | Service provider | CAN | $25,000,000 |
| 93 | April 26, 2011 | TalkBin | Mobile software | USA |
| Android | 94 | May 23, 2011 | Sparkbuy | Price comparison service | USA |
| Google Product Search | 95 | June 3, 2011 | PostRank | analytics service | CAN |
|
| 96 | June 9, 2011 | Admeld | Online advertising | USA | $400,000,000 | Invite Media | 97 | June 18, 2011 | SageTV | Media Center | USA |
| Google TV | 98 | July 8, 2011 | Punchd | Loyalty program | USA |
| Google Wallet | 99 | July 21, 2011 | Fridge | Social groups | USA |
| Google+ | 100 | July 23, 2011 | PittPatt | Facial recognition system | USA |
|
| 101 | August 1, 2011 | Dealmap | One deal a day service | USA |
| Google Offers | 102 | August 15, 2011 | Motorola Mobility (Pending Approval) | Mobile device manufacturer | USA | $12,500,000,000 | Google TV |
详情见:List of acquisitions by Google,可前往查看具体收购信息。 附图(此图太大,只做简单注释)

原图:Google Acquisition Appetite 简单总结
1:截止发文时,Google共收购了102家公司,其中美国有74加,另外28家则分布世界各地,值得提及的是中国的一家:迅雷公司,性质为融资合作关系。
2:Google去年一年收购融资的公司达26家,比过去三年的总和还要多,也许Google正在着手酝酿一盘更大的棋。
3:Google最新以125亿美元的超添加收购摩托罗拉,这不仅是Google,而是整个科技公司业界有史以来最大的一笔收购案例,震惊全世界! |